Effective Date: January 01, 2025
This document is meant to explain the types of cookies and other tracking technologies that Pellea Inc.’s Pellea Fitness (hereinafter “Pellea”) may place on your device, either when you are visiting our web properties, or if you are visiting the storefront of a merchant or supplier who uses our platform to power their site.
What are cookies?
A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use several different cookies on the Pellea website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.
What cookies do we use and why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.
We also use functional cookies to remember the choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
- User-centric security cookies detect authentication abuses for a limited persistent duration like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
- Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to playback video or audio content (e.g. image quality, network link speed, and buffering parameters).
- Load balancing session cookies are used for the duration of the session to identify the same server in the pool for the load balancer to redirect user requests appropriately.
- User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.
Pellea is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ or suppliers’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
- First-party analytics cookies – We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ or suppliers’ websites, and to detect the most searched-for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ or suppliers’ websites are performing and make relevant improvements to improve your browsing experience.
- Third-party analytics cookies – We also use Google Analytics, Hot Jar and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page or Hot Jar, visit Hot Jar’s Information page.
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with more personalized service in the future. These cookies remember that you visited our website and we may share this information with third parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ or suppliers’ storefronts ourselves, though merchants or suppliers may choose to do so independently.
Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third-party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
Merchant or Supplier storefronts
When merchants or suppliers use our platform to power their online stores, we place the following cookies for visitors to their stores:
Cookies Necessary for the Functioning of the Store:
Name | Function |
_ab | Used in connection with admin access. |
_orig_referrer | Used in connection with shopping cart. |
_secure_session_id | Used in connection with navigation through a storefront. |
Cart | Used in connection with shopping cart. |
cart_sig | Used in connection with checkout. |
cart_ts | Used in connection with checkout. |
checkout_token | Used in connection with checkout. |
Secret | Used in connection with checkout. |
Secure_customer_client_sig | Used in connection with customer or client login. |
storefront_digest | Used in connection with customer or client login. |
Reporting and Analytics
Name | Function |
_landing_page | Track landing pages. |
_orig_referrer | Track landing pages. |
_s | Pellea analytics. |
_Pellea_fs | Pellea analytics. |
_Pellea_s | Pellea analytics. |
_Pellea_sa_p | Pellea analytics relating to marketing & referrals. |
_Pellea_sa_t | Pellea analytics relating to marketing & referrals. |
_Pellea_uniq | Pellea analytics. |
_Pellea_visit | Pellea analytics. |
_Pellea_y | Pellea analytics. |
_y | Pellea analytics. |
tracked_start_checkout | Pellea analytics relating to checkout. |
Pellea’s websites
When visitors load Pellea’s websites, we generally place the following Pellea cookies:
Cookies Necessary for the Functioning of the Sites
Name | Function |
_Brochure_session | Used in connection with browsing through the site. |
Reporting and Analytics
Name | Function |
_landing_page | Tracks landing pages. |
_orig_referrer | Tracks landing pages. |
_s | Pellea analytics. |
_Pellea_fs | Pellea analytics. |
_Pellea_s | Pellea analytics. |
_Pellea_sa_t | Pellea analytics relating to marketing & referrals. |
_Pellea_uniq | Pellea analytics. |
_Pellea_y | Pellea analytics. |
_y | Pellea analytics. |
ab_test_3190590030 | Pellea analytics. |
cart_sig | Pellea analytics. |
ki_r | Pellea analytics. |
ki_r | Pellea analytics. |
ki_t | Pellea analytics. |
ki_t | Pellea analytics. |
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:
Reporting & Analytics:
Third-Party | Description | Privacy Policy |
Alexa Metrics | We use Alexa Metrics to help measure how users interact with our websites. | |
Bugsnag | We use Bugsnag to help us troubleshoot and fix issues with our websites. | |
Chartbeat | We use Chartbeat to help measure how users interact with our websites. | |
Crazy Egg | We use Crazy Egg to help measure how users interact with our websites. | |
Full story | We use Fullstory to help measure how users interact with our websites. | |
Google Analytics | We use Google Analytics to help measure how users interact with our websites. | |
Hotjar | We use Hotjar to help measure how users interact with our websites. | |
HubSpot | We use Hubspot to help us manage customer relationships on our websites. | |
KissInsights | We use KissInsights to help measure how users interact with our websites. | |
LinkedIn Analytics | We use LinkedIn Analytics to help measure how users interact with our websites. | |
New Relic | We use New Relic to help measure how users interact with our websites. | |
Optimizely | We use Optimizely to help us test improvements or changes to our websites. |
Advertising:
Third-Party | Description | Privacy Policy |
Bing Ads | We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. | |
Drift | We use Drift to help us with conversational marketing to customers or clients while they visit our websites. | |
Facebook Custom Audiences | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. | |
We use Google Ads to deliver targeted advertisements to individuals who visit our websites. | ||
Intercom | We use Intercom to manage our relationships with our customers or clients. | |
Marketo | We use Marketo to manage our relationships with our customers or clients. | |
SourceKnowledge | We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. | |
Quora | We use Quora to deliver targeted advertisements to individuals who visit our websites. |
Social Media & Content:
Third-Party | Description | Privacy Policy |
Disqus | We use Disqus to provide commenting capabilities on posts on our websites. | https://help.disqus.com/terms-and-policies/disqus-privacy-policy |
Facebook Connect | We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. | |
Gravatar | We use Gravatar to allow visitors to our websites to create avatars. | |
We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. | ||
Wistia | We use Wistia to display video content. |
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as http://allaboutcookies.org/.
Many of the third-party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.
Pellea Inc. d.b.a. Pellea Fitness © 2016 – 2026